Thesis Development of a brand and marketing strategy for a Manufacturing Data Analytics Platform

Job title: Thesis Development of a brand and marketing strategy for a Manufacturing Data Analytics Platform

Company: Bosch

Job description: Company Description

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.

The Robert Bosch GmbH is looking forward to your application!

Job Description

  • During your thesis you will develop a brand and marketing strategy for a Manufacturing Data Analytics Platform to increase customer engagement and derive best recognition value.
  • You will be part of an agile IoT product team, you can combine your enthusiasm for new marketing strategies and new technologies.
  • You will actively work with our international product team and you will have the opportunity to implement your ideas from the very beginning.
  • Furthermore you will work independently being responsible for brand development and you will create a successful marketing and communication strategy with strong focus to increase our recognition value and customer loyalty.
  • You take over the community management of our user communities and you will be in contact with our national and international customers.
  • Use the freedom to incorporate individual ideas into your projects. We are happy to plan your assignment together with you.


  • Education: studies in the field of Communication Sciences, Communication Design, Marketing, Design
  • Personality and Working Practice: independent and structured way of working, distinct team working skills and customer orientation as well as strong presentation and communication skills
  • Experience and Knowledge: experience in common MS Office applications, knowledge of brand and communication strategy as well as in the design of marketing material; ideally, first agency experiences
  • Enthusiasm: digital native, enjoy teamwork and a basic understanding of the digitization in manufacturing
  • Languages: fluent in English (C1), basic knowledge in German is an advantage

Additional Information

Start: according to prior agreement
Duration: 6 months
Location: the position is open for the location Blaichach or Bietigheim-Bissingen

Requirement for this thesis is the enrollment at university. Please attach a motivation letter, your CV, transcript of records, examination regulations, job reference if available and if indicated a valid work and residence permit.

Need further information about the job?
Frank Schlotterbeck (Business Department)
+49 1520 4712097

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Expected salary:

Location: Bietigheim-Bissingen, Baden-Württemberg – Blaichach, Bayern

Job date: Fri, 06 Aug 2021 06:31:07 GMT

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