CRM Marketing Manager

Job title: CRM Marketing Manager

Company: BlaBlaCar

Job description: About BlaBlaCar

BlaBlaCar is the world’s leading carpooling platform, created with one dream in mind: leveraging technology to fill the millions of empty seats on the road. We offer long- and short-distance carpooling as well as a bus marketplace, with the mission to become the go-to marketplace for shared road mobility.

Today, our community counts over 90 million travelers in 22 countries, creating a smarter, friendlier and carbon-saving transport network. Every year, our community saves 1.6 million tons of CO2e by sharing the road, equivalent to the CO2 emissions generated by Paris traffic in a year. But it doesn’t stop here – our team of 250+ engineers is developing innovative algorithms to further unlock the potential of shared travel and multiply its impact.

We’re looking for people to join our journey – people who care, who are driven by impact and innovation, and who want to thrive in a fast-paced entrepreneurial environment. We offer a flexible workplace where we count on each other to take initiative. So join the ride – we can’t wait to see where it takes you.

Your mission

BlaBlaCar’s Marketing team is seeking a CRM Marketing Manager to join its CRM team. This team works across 7 countries and aims to:

– Increase the activity of existing members on the platform

– Market new features to our members

Your Responsibilities

  • End-to-end operational execution of CRM automated programs both with local and global marketing teams and in coordination with product team: from conception, to set-up, launch, follow up measurement and optimization.
  • Use data-driven insights to understand and meet consumer needs with personalized customer communication and content
  • Leading the content creation process coordinating with designers and copywriters
  • Implementing the campaigns leveraging a cross channel tool (email, push notifications, fullscreens, in product communication)
  • Conceiving and implementing core CRM strategy alongside your manager.
  • Helping local marketing teams devise appropriate ad-hoc campaigns for local needs, including segmenting, performance estimation and coordination on templates and content.
  • Assisting CRM Analyst by sharing results and insights on CRM performance both centrally and with local teams.

Your Qualifications

  • 1 – 3 years of work experience in marketing (internships included)
  • Highly detail-oriented and capable of managing multiple tasks simultaneously
  • Strong data and analytical skills
  • You have excellent communication skills, you’re humble, and you enjoy sharing & learning from others
  • You embrace change, are able to take a step back, prioritize, and focus on added-value tasks
  • You have a results-driven and impact-oriented mindset
  • Fluency in English
  • Nice to have: previous CRM experience

If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

What we have to offer

  • 🌎 An international environment: over 35 nationalities across 7 countries: France, Germany, Spain, Ukraine, Russia, Brazil, Poland.
  • 💡 Opportunities to learn: 360 onboarding weeks, weekly team-all BlaBlaTalks to learn about what other teams are up to, International Weeks to mingle with other offices, regular Q&A sessions with our leadership, honest discussions about our company KPIs, ‚Fail, Learn, Succeed‘ moments where we destigmatize and share moments of failure with others.
  • 🚀 Innovation: Coding Nights to pitch ideas outside our roadmap and make development dreams come true, weekly Product & Tech Demos and blogs to share engineering stories, access to top conferences across Europe.
  • 🌱 Impact: building a product that has a real impact on society and the environment, and sharing an office culture that prioritizes low-waste and eco-friendly practices.
  • 💜 People-first: wind down from work at our BlaBlaShows, BlaBlaBreak retreats, weekly breakfasts and afterworks (when the sanitary conditions permit it) or meme battles on Slack.
  • 🧭 Shared company principles that guide us in our everyday decision-making and bring us closer to our goal. Find out more about our

.

Your Future Benefits

  • 🏡 Tailor-made remote policy: from 2 days per week to full remote (to be discussed with the Talent Acquisition Manager during the first call).
  • 💰 A fair & competitive salary package
  • 🚀Employee Stock Ownership plan
  • 🎈Holidays: 10 days off in addition to the legal 25 days
  • 🌍 Relocation package and visa sponsorship to welcome you wherever you are currently based
  • 👶 Parental policy
  • 🎒 Trainings & career development programs
  • 🚗Free carpooling & 🚌 bus-rides wherever whenever

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Expected salary:

Location: Paris

Job date: Thu, 08 Jul 2021 22:13:22 GMT

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